Retail and Professional Marketing 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11

Retail Sector: FINE JEWELRY


Challenge: Introduce the young, modern, female consumer to the first North American concept store
for an international fashion brand expanding into retail jewelry sales.

FINE JEWELRY

Retail Sector: OUTDOOR POWER EQUIPMENT


Challenge: Differentiate a multi-generational outdoor power equipment dealer from big box retailers by appealing
to families through humor and the human touch. Result: "The Original Lawnmoower"

Cow Parade

Services Sector: REAL ESTATE


Challenge: Completely reinvent the image for a large, privately owned company of agents with a
longstanding reputation for quality but little differentiation from competition.

REAL ESTATE

Services Sector: FINANCIAL


Challenge: Reshape the member demographics of a community credit union to include a younger
component up to age 30 by offering a relatable message and incentive.

FINANCIAL

Retail Sector: MULTI-MEDIA STORYTELLING


Challenge: Plan and provide all media services to deploy multi-million-dollar national media budgets in print,
broadcast, point of purchase, transit and e-channels.

Multi-Media Storytelling

Services Sector: FINANCIAL


Challenge: Create a unique look for a woman-owned financial advisory firm with cultural ties to
its marketplace, reflecting the value the company places on individuality and community.

FINANCIAL

Non-Profit Sector: PUBLIC SCHOOL SYSTEM


Challenge: Encourage volunteers to support the programs of a major urban public school system by
communicating the simplicity and excitement of making a difference.

PUBLIC SCHOOL SYSTEM

Services Sector: HEALTH CLUB


Challenge: Utilize existing architectural details to create an inspiring entranceway
that conveys the energy and motivation of the club's owners.

FINANCIAL

Services Sector: FINANCIAL


Challenge: Develop a fresh visual framework that separates a community credit union from traditional
banks without trivializing the importance of its rate offerings.

FINANCIAL

Retail Sector: FINE JEWELRY


Challenge: Use television to position a multi-state, family-owned fine jewelry retailer on the basis of
the owners' personal convictions about the importance of quality, integrity, love and family.

FINE JEWELRYClick to Play Video

Retail Sector: FINE JEWELRY


Challenge: Use radio to create a consistent persona for a multi-state, family-owned fine jewelry
retailer by sourcing a classic voice to deliver emotive scripting.

FINE JEWELRYClick To Play Audio