Press, Media and Voice_ 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |

Messaging: INTERNATIONAL RELATIONS


Challenge: Tell the complex story of 20 years of U.S. taxpayer investment in Russian private enterprise in a culturally respectful way. Produced for the government-sponsored TUSRIF fund in two languages.

INTERNATIONAL RELATIONS

Messaging: INVESTOR RELATIONS


Challenge: Communicate the strategic vision of the chief executive officer of a leading public company
with clarity and consistency, using multiple investor relations channels.

MULTI-MEDIA STORYTELLING

Messaging: CORPORATE CITIZENSHIP


Challenge: Implement a localized market-by-market press campaign to promote a client's national partnership
with the award-winning television show "Extreme Makeover: Home Edition" as each house is built.

CORPORATE CITIZENSHIP

Messaging: EDITORIAL AND PRESS RELATIONS


Challenge: Leverage press relationships to achieve corporate and product coverage, expert-source
editorials, blogs and news coverage, while providing authorship and ghostwriting as needed.

EDITORIAL AND PRESS RELATIONS

Messaging: INTERNAL COMMUNICATIONS


Challenge: Produce consistent and credible internal messaging for a multi-national company, including
management-to-employee communications, newsletters, Intranet content and human resources directives.

INTERNAL COMMUNICATIONS

Messaging: EXTERNAL COMMUNICATIONS


Challenge: Create a local client's first Internet presence from the ground up, with separate portals and
pathways through the site for commercial and consumer visitors.

EXTERNAL COMMUNICATIONS

Messaging: SPEECHWRITING


Challenge: Provide personal speechwriting and coaching for company executives, with a focus on themes
that resonate with employees, investors, industry stakeholders and customers.

SPEECHWRITING

Messaging: MEDIA BUYING AND PROCESSING


Challenge: Revitalize the nation's oldest seed company by using print advertising, public relations
and direct marketing to promote its heritage as relevant to today's values.

MEDIA BUYING AND PROCESSING