B2B and Industrial_ 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9

Industrial Sector: EQUIPMENT RENTAL


Challenge: Communicate the strength and stability of a world leader in the presentation of its financial results,
while remaining sensitive to the economic environment.

ar cover

B2B Market Sector: VERTICAL SOFTWARE


Challenge: Brand and launch a new business management system in the United States and Canada using
imagery suitable for an established company serving a conservative vertical.

VERTICAL SOFTWARE

Industrial Sector: SCRAP METAL


Challenge: Differentiate a large, regional metals recycler by using its truck fleet, building exteriors and other
non-traditional means to combat the perception of a low-tech industry.

truck wrap

Channel Sector: GREEN INDUSTRY

Challenge: Promote supplemental products that can be cross-sold to professional growers and home gardeners, manufactured by a company known primarily for soil mixes.

GREEN INDUSTRY

B2B Market Sector: ARCHITECTURAL DESIGN


Challenge: Create a direct marketing campaign to showcase a series of achievements in architectural and
interior design without being overly commercial.

ARCHITECTURAL DESIGN

Industrial Sector: ENGINEERING

 

Challenge: Communicate, through copy, the value-added integration of services offered by a global leader
at its technical campus in Mexico's free trade zone.

ENGINEERING

B2B Market Sector: COMMERCIAL HORTICULTURE

 

Challenge: Develop a multi-level marketing strategy, including trade shows and print advertising, to appeal to commercial growers on the basis of their main concern: that inferior soil mixes affect crop performance and profitability.

VERTICAL SOFTWARE

B2B Market Sector: INTERNATIONAL TRADE DATA


Challenge: Promote the practical and competitive value of trade intelligence to food wholesalers, retailers and
importers, with the objective of selling database subscriptions.

INTERNATIONAL TRADE DATAClick to Play Video

Retail Sector: VERTICAL SOFTWARE


Challenge: Develop a visual framework for the marketing of rental business software that allows for
future expansion into other vertical markets without rebranding.

VERTICAL SOFTWARE